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The Tie Between Brand Value and Sustainability Is Getting Stronger
By Bahar Gidwani Part 1 in a 5 part series Does a company that invests in sustainability increase its brand value? What parts of sustainability performance seem to drive brand? This is the first of...
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There is a Strong Link Between Brand Strength and Sustainability
By Bahar Gidwani Part 2 of a 5 part series In a previous post, we laid the foundation for comparing a huge database on brand strength with the world’s largest database on corporate sustainability....
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Is The Correlation Between Brand Strength and Sustainability Due to Random...
By Bahar Gidwani Part 3 of a 5-part series In the previous posts in this series, we showed that there is a strong correlation between brand strength as measured by the Brand Finance Brand Strength...
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The Relationship Between Brand and Sustainability Is Getting Stronger
By Bahar Gidwani Part 4 of our 5-part series. In the last post in this series, we examined our finding that brand strength and sustainability are correlated. We found evidence that the relationship...
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Which Sustainability Factors Are Most Linked to Brand Strength?
By Bahar Gidwani Part 5 of our 5-part series In the previous posts in this series, we have described the relationship between Brand Finance’s Brand Strength Index and CSRHub’s sustainability rating....
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Financial Company Brand Strength Remains Related to Sustainability Factors
By Bahar Gidwani Two years ago, CSRHub and Brand Finance collaborated on a study about the relationship between Brand Finance’s Brand Strength Index (BSI) and CSRHub’s corporate social responsibility...
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